“A one-minute video is equivalent to 1.8 million words.” This quote of Dr. James McQuivey of Forrester Research proves that video is nowadays one of the most effective and powerful tool of communication.
For that matter, the Bureau of Workers with Special Concerns (BWSC) recently conducted an Advanced Video Production Training for its staff including the labor information officers and Information Technology focal persons of the regional officers of the Department of Labor and Employment in the National Capital Region, Central Luzon and CALABARZON regions to acquire new techniques and skills on video production.
The four-day training enabled the 23 participants to learn the importance of corporate videos, corporate presentations, sizes of shots and angles, script development, camera operation and editing processes.
Ms. Willabel Ann Sim Garcia, a videographer, editor and segment producer, taught the participants the stages of video production – from pre-production to production up to post production. Hands-on exercises on camera setting, script development, short videos and editing were conducted to enable the participants learn the rudiments of making a video. Three groups were assigned to produce a four-minute video each during the training.
Maybelle Frianeza of the Program Monitoring and Technical Support Services Division of BWSC also gave pointers to the participants on documenting DOLE success stories, stressing on the importance of a script, guide questions for interviews, shots list, among others. She also gave tips on the dos and donts while conducting an interview to beneficiaries/clients and key informants.
“I hope that this training will enable you to improve your communication materials as needed by our clientele,” BWSC Director Ma. Karina Perida-Trayvilla said on the last day of the training. “Since video production ito, we expect a more appealing video that will catch their attention,” she further stated.
As expressed by Joseph Tolentino from Region IV-A, the training helped them to learn new techniques in terms of lighting and editing. “The training really helped us learn new skills in editing and lighting and other aesthetic techniques which are very important factors in making a good video production.” Tolentino noted.