The Bureau of Workers with Special Concerns (BWSC) as the vice-chair of the Knowledge Management Sub-Committee of the National Child Labor Committee (NCLC), conducted a media training on child labor last October 1-4, 2019 at the Sequioa Hotel in Quezon City.
The training aimed to equip the communication officers of the member-agencies of the NCLC with essential information and knowledge on how to properly address the media.
Among the participants were communication officers from the Occupational Safety and Health Center, Institute for Labor Studies, Department of Social Welfare and Development, Philippine Information Agency, Philippine Statistics Authority, Employers’ Confederation of the Philippines, Trade Union Congress of the Philippines, ERDA Foundation, Inc. and Federation of Free Workers (FFW).
In her speech, Director Ma. Karina Perida-Trayvilla of the BWSC expressed that the training is essential, especially to those from the government sector, as they are often tagged as ‘too technical’ when explaining issues to the public.
She added, “The training is really timely and relevant in dissemination of information, especially now that Executive Order No. 92 creating the National Council Against Child Labor had been signed by the President. This will serve as one of the anchors to intensify our fight against child labor.”
Mr. Ariel Sebellino, Executive Director of the Philippine Press Institute, along with Ms. Joyce Pañares, news editor of the Manila Standard and Mr. Jimmy Domingo, a renowned photojournalist, trained the officers on news writing, photojournalism, and how to handle the media on different scenarios like press conference, television, and radio interview.
The participants were able to observe how to do a live television interview as they were welcomed to watch Bagong Pilipinas shoot at the Ninoy Aquino and Wildlife Center, where Mr. Julius Cainglet of the FFW, Ms. Edlyn Burgonio of the ERDA Foundation, Inc. and Mr. Sebellino were interviewed regarding the Philippine Program Against Child Labor and how to effectively address it in mainstream media.
A radio tour at the DWEC-AM Radyo Agila was also conducted to accustom the officers on the set-up and flow of a radio interview. Moreover, a phone interview of DWIZ with Cainglet was telecasted live to put light on how officers or heads of their respective agencies can eloquently answer questions when doing a phone patch.
The media training on child labor further enhanced the skills of personnel involved in writing, speaking, content creation and photojournalism in mainstreaming the anti-child labor advocacy and the #1M Batang Malaya campaign.
Demark Descatiar, one of the participants from BWSC, expressed that even though he does not have a background on media relations or content creation, he was able to identify himself through the ethics taught by Mr. Sebellino and Ms. Pañares as well as technical documentation discussed by Mr. Domingo.
Moreover, Ms. Edlyn Burgonio said that the training provided her with more knowledge and skills on how to properly disseminate information about child labor – a very sensitive topic for mainstream media.
“I was able to learn new things, especially on how to handle the stress of interviews, the media ethics, and strategies on how to write content involving child labor,” she added.